The camera allowed us to see things that are not just from our own perception, to see things that are not in front of us. While the original painting can only be in one place at one time, it can now be reproduced for all to see in all sizes and can be viewed in a million different places at once.
Berger argues that everything around a painting becomes part of its meaning and that the meaning of reproductions is influenced by the context in which its seen. He argues that the original meaning has been destroyed and that multiple other meaning have been created by the camera, that paintings look different when seen in its original form rather than on tv or on a postcard. Originals are often large and observed in silence which has a striking effect on the viewer while reproductions distort the original, can be manipulated by sound and movement and details can be edited to create a new meaning.
Sad or jolly music can transform the essence of a painting when played while viewing. Certain elements can be edited out from a surrealist painting to create a more conventional meaning. Meaning can be changed by what comes before and after the image as Berger demonstrates in the section in which he switches between television channels and and image of a famous painting. With each switch of the channel the painting took on a different essence. Works of art have become more and more ambiguous because of reproductions.
Berger also argues that that our experience and knowledge helps
to create meaning. In one segment he shows a painting to a group of school children who each form a naive yet interesting interpretation of the image.
Ways of Seeing is an interesting and complex work which forces us to reassess how we see the world around us and how perceptions have been changed with the invention of the camera.


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